Knowing the users experience is not easy or immediate. It is not enough to imagine what the user may want. It is not enough to ask him, since many times the user does not know what he wants until it is not in front of him (Steve Jobs).
Since we can not predict the response of the user, we must accompany him in it and learn from it, through mechanisms of ideation and product development based on inspection and adaptation through continuous feedback. Agile is imposed as a product development mechanism following this philosophy, but the problem of Agile is that it does not tell us anything about how to innovate, that is, to devise a new product based on user experience, it only tells us that to develop it we must have the user at the center and iterate based on what we discover. This is where, among other forms of product ideation, Design Thinking comes in to play: a way to devise possible solutions to a specific problem that can be proposed to a user, always from his point of view and experience, in total empathy with him: We identify with the user and his problem. The environment and the user condition us and we have to know them, understand them, merge and relate to them.
Aimed at: Executive Directors (CEOs) who seek to understand how to better organise their companies facing the challenge of Digital Transformation. Executive directors in charge of defining digital business strategies (CDOs, CMOs). Innovation Directors. Product Managers (Product Managers). Marketing Managers Project managers and “traditional” PMOs that must start working on innovation projects. HR staff that must identify skills and abilities when defining job positions.
Duration: The temporary space of the course covers 12 weeks (2 of them of pre-course) with an estimated student dedication, around 60 hours during these 12 weeks.
Info: If you want to know more about the course, fill out the contact form and we will get in touch with you.